Amy is the Vice President of Marketing at RiverMend Health.
Amy joins RiverMend Health with over 15 years of experience leading integrated marketing for brands including CNN, Home Depot and most recently Cox Media, where she was Director of Marketing. In B2C and B2B organizations, she has demonstrated a consistent track record of revenue growth and maximizing return on investment through traditional and digital media, SEO, email marketing, PR, and social. Amy’s strengths lie in developing strategies that increase customer acquisition, conversion and retention through multi-channel marketing.
As the Vice President of Marketing, Amy is focused on defining and driving an overarching, integrated brand awareness strategy, thought-leadership and demand generation for all RiverMend Health portfolio companies. Amy’s experience in analyzing marketing activity, online behavior, and engagement serves as a valuable skill set as she compares results against patient data, billing, and insurance information to show true return on marketing investments. Her expertise brings a fresh perspective to the field of addiction and creates brand differentiation and long-term, sustainable growth for RiverMend Health.
Amy’s work has been recognized with multiple awards for program strategy and integration including AMA Atlanta Marketer of the Year and a DMA Echo. Amy holds a B.A. from the University of Virginia and resides in Atlanta with her husband and two children.